You’re interested…
in becoming a ONE Way Golf Coach


Helping players improve their mental game while securing a significant income for yourself may be the exact opportunity you’ve been searching for.

The Vision

At ONE Way® Golf, we see every aspiring junior, motivated amateur and professional golfer having ready access to affordable, expert ONE Way Golf mental fitness training. We see the fundamental concepts of ONE Way Golf, our proprietary one-on-one mental fitness training program, being taught to all players – as sure as proper grip and posture. We see every motivated golfer, through the guidance and direction of his trained ONE Way Golf Coach, moving boldly in the direction of his full playing potential… starting between the ears.
Looking to learn more about becoming a ONE Way Golf Coach? Check our our ONE Way Golf Coaching FAQ page.
Are you ready to start your journey of becoming a ONE Way Golf Coach? Please fill out the ONE Way Coaching Questionnaire found at the bottom of this page.


The Market

Over the past decade, player interest in mental fitness training for golf has surged. Once viewed as a fringy and off-center topic, mental fitness training and golf psychology has become as main stream as Main Street.

Bookstores have shelves devoted to sport and golf psychology; it is now expected to see articles in golf magazines dedicated to mental skills development; the Web is a virtual playground for anyone looking to improve their mental game. Yet, the available mental fitness training resources are mostly impersonal, non-interactive or group-oriented. Golfers want affordable and expert one-on-one mental fitness training to improve their games. And, they’re willing to pay for it.

Are you ready to be the ONE Way Golf Coach they are looking for? Please fill out the ONE Way Golf Coach Questionnaire found below.

Looking to learn a little more? Have a look at our ONE Way Golf Coaching FAQ page.

The Founder

ONE Way® Golf is a mental fitness training program created by Michael Riggs. Michael achieved his master’s degree from the University of Virginia in 1990, studying directly under the renowned Bob Rotella. For the past two decades Michael has coached scores of players – from the Jr. player through the touring professional – to improve their mental game. Michael is also well-published and speaks regularly on the topic of golf mental fitness training via webinars, radio, television, expos and clinics. Click here to connect with Michael on LinkedIn.


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The Business Opportunity


Despite heightened player interest in mental fitness training for golf, access to expert one-on-one mental fitness training and a standardization of concepts and learnable skills within a singular program has remained elusive. Players want legitimate mental fitness training, but they don’t know where to go to get it — until now. ONE Way Golf, through one-on-one coaching, successfully guides players of all ability levels to achieve extraordinary levels of success and heightened enjoyment within the game.

Having coached players through the ONE Way Golf program the past fifteen years, Michael has proven that motivated golfers are actively seeking more than bigger driver heads and better video technology to improve their scores. Michael also has proven that it very possible to secure a significant income working with players to improve their mental fitness. After years of thorough development and refinement, we are now offering qualified individuals the opportunity to join the ONE Way Golf team as an independently owned and operated ONE Way Golf franchisee. Looking to learn more about becoming a ONE Way Golf Coach? Visit our ONE Way Golf Coaching FAQ page.

Michael has taken all of his business building tools and put them into a comprehensive, hands-on franchisee training program to guide new ONE Way Golf Coaches in building a successful and profitable mental fitness training practice. From how to use the web-based Coach platform; to executing our thorough sales and marketing systems; to effectively coaching players to reach their full playing potential; the ONE Way Coach training program is truly extraordinary. Plus, once you are up and running as a ONE Way Golf Coach, you have a an always-available, live support team a mere phone call away to answer your questions and provide the support you deserve as a ONE Way Coach. We’d love you to join our team of extraordinary Coaches!

Ready to start your journey on becoming a ONE Way Golf Coach?

Please fill out the ONE Way Golf Coaching questionnaire found at the bottom of this page.

The Franchise Offering

A limited number of ONE Way Golf franchises are being selectively offered to:

  • Sport psychologists seeking a proven business-model to begin or expand their current services
  • Instructors desiring to establish a valid competitive advantage and add a substantial additional revenue stream
  • High traffic golf schools and academies looking to expand their current program options
  • Individuals that are passionate about the game of golf and are committed to bringing expert mental fitness training to competitive golfers

The ONE Way Golf franchise opportunity includes:

  • A comprehensive, coaching and business development training program
  • Unlimited, live and online franchisee training and support
  • Full access to MyWeDevelopYou.com – our ONE Way Golf Coach website
  • Your own custom-built ONE Way Golf Coach website with social media and email
  • A complete, print collateral marketing package customization
  • Low royalty fees (10% of gross sales) and affordable maintenance fee ($99/month)
    • Franchise Cost: $5,998

Learn more on our ONE Way Golf Coaching FAQ page.

You will be trained!

ONE Way’s Step-by-Step Franchisee Training Process will equip you for success

Step 1 – Selected applicants will be provided additional relevant materials, including the ONE Way Franchise Disclosure Document (FDD) which explains, in detail, the franchise opportunity. If you choose to move forward with becoming a ONE Way franchisee, you will sign and return the FDD.

Step 2 – At this point, you are ready to begin the three month Client Phase of your franchisee training.

Step 3 – Upon completion of the Client Phase, if you choose to continue with Phase Two of your ONE Way franchisee training and we feel you have completed Phase One with extraordinary energy, passion and promise, you will be provided the ONE Way Franchise Agreement (FA) to sign and return. At this point, the remaining franchise purchase fee is due and your 12 week ONE Way Coach training will commence, your custom website will be built, and your print collateral will be developed.

Step 4 – Franchise launch! You are now officially ready to begin building your business as a certified ONE Way Golf Coach.

Becoming a ONE Way Golf Coach will change your life!


Are we a great fit?

We take the process of offering, training and supporting our ONE Way Coaches very seriously. We expect you to be very successful as a ONE Way Coach and would like to get an idea if we’d be a great fit for each other. So, please take time to answer a few questions about you, your experience and your career aspirations.

Please complete the Step ONE Survey below. Once submitted, we’ll thoroughly review your answers and get back to you with next steps. We look forward to supporting you on this extraordinary journey!

ONE Way Golf Coach Franchise Questionnaire