Make it Social

Feature Article

Make it Social

by Jeff Gitomer and Michael Riggs

Social media has become a phenomenon beyond words. Hundreds of millions of people all over the world have joined the party. In a millisecond, millions of people can know everything about everything and everyone.

You knew it couldn’t be long before business got involved. Small business, big business, your business.

At the core of the social media marketing movement is the fact that PEOPLE NEED TO KNOW WHAT”S GOING ON! People are social. People are inquisitive (bordering on obsession). People thrive on other people’s business and being “in the know.”

I’ve seen a lot of opportunities come and go. I have also seen the complete evolution of the computer, and the complete evolution of the Internet. But never have I seen, or could I have imagined, an opportunity so great as business social media. And the best part is, it’s just beginning.

Now is your time to take full advantage of this low-cost (often no-cost), global, and local opportunity.

When companies like Procter & Gamble, Dell, Apple, IBM, Microsoft, Zappos, and Amazon dive head first into the process, you can be certain there is plenty of opportunity and plenty of room for you to do the same.


You must be willing to allocate an hour a day to build your network. When you do, and do it right, the rewards will be beyond your ability to measure. You will reconnect with business associates and you’ll attract people and prospective customers to connect with you a thousand times faster and 10 thousand times better than making the 100-year-old cold call.

Business social media is the new cold call.

You’ll make sales, you’ll create loyal customers, and you will profit from your ability to expose yourself, your thoughts, your experiences, your interactions, and your value to your market around the corner, and your market around the world.

CAUTION: After you begin to see results, you’ll curse yourself for not starting sooner. Turn that energy into action. Business social media is still young. There is still plenty of time. Commit to involve, decide to do it with value, intend to stick at it until you win, and reap the rewards both in reputation and in profit.

Get ready to ride the social media wave. It’s a big one. Perhaps the biggest ever.

S² Tip

Invest in becoming social… it only requires your time and a sincere willingness to learn.

Success Story

Congrats to the University of Northern Colorado Bears Director of Basketball Operations, Logan Bean, for recognizing the impact that social media has in the recruiting process. Logan is successfully making being a Bear a social affair.

In Another’s  Words…

“Chance favors those in motion.”

— James H. Austin, Professor of Neurology and Author